Brooklyn, NY
March 4, 2008

Waterfront Media, the largest privately held online health company announced today a multi-year extension of its agreement with South Beach Diet and Rodale Inc. to publish South Beach Diet Online. This agreement marks the five-year anniversary of the launch of the site and the publication of the original South Beach Diet, the bestselling diet book in history.

" Waterfront Media's been enormously successful in its management of South Beach Diet Online," said Dr. Arthur Agatston, preventive cardiologist and creator of the South Beach Diet. "For five years, the company has been a strong online partner with us, and along with Rodale, we have a created powerful alliance. With Waterfront Media's expertise in online publishing, we look forward to continuing to expand and deepen our brand online."

" Our relationship with South Beach Diet and Rodale has always been a strong partnership," said Ben Wolin, CEO and co-founder of Waterfront Media. "South Beach Diet and Rodale had confidence in our new company in 2003 and we are thrilled that our track record over the past five years provided the basis for all of us to continue as partners. We have valued their trust in our efforts to provide a truly interactive and customized experience for the hundreds of thousands of paid South Beach Diet Online customers. As the brand continues to mature, Waterfront Media will lead the charge online."

" We are extremely pleased with the results of our collaboration with Waterfront Media, and the phenomenal success of the South Beach Diet brand since its launch in 2003," said Steven Pleshette Murphy, President and CEO of Rodale, which has published all of the South Beach Diet books by its creator, Dr. Arthur Agatston, the world renowned cardiologist. "We have sold 22 million copies of the book worldwide and are poised to launch The South Beach Diet Supercharged, a pivotal work in which Dr. Agatston shares a program for lifelong health and fitness. Our online strategy in tandem with Waterfront Media has been fundamental to the overall results of the brand and will be invaluable in launching this new work."

In Spring 2008, Waterfront Media will rollout all-new features for South Beach Diet Online including a social networking platform where South Beach Diet members will be able to customize their personal homepage with photos, links to their favorite tools, specific meal plans, their weight tracker, a list of favorite recipes, a blog and comment section, and a completely new total body workout fitness program to rev up metabolism with an enhanced support program by registered dietitians.

About South Beach Diet
Created by practicing cardiologist, Arthur Agatston, MD in the mid-1990's to help his patients whose weight and blood chemistries were not improving on the standard, low-fat recommended diets. His balanced approach became the basis for the South Beach Diet book, his first non-academic work, which became an international bestseller in April 2003 with over 11 million copies in print worldwide.

With more than 22 million copies of South Beach Diet titles in print worldwide, other titles include: The South Beach Diet Cookbook (Rodale 2004); The South Beach Diet Good Fats Good Carbs Guide (Rodale 2004); The South Beach Quick & Easy Cookbook (Rodale 2005); and The South Beach Dining Guide (Rodale 2005), TheSouth Beach Diet Parties & Holidays Cookbook (Rodale October 2006);The South Beach Heart Program: The 4-Step Plan that Can Save Your Life (January 2007);The South Beach Heart Health Revolution (St. Martin's Griffin January 2008), The South Beach Diet Supercharged (Rodale May 2008) and the South Beach Diet Web site which launched in May 2003.

Dr. Agatston is also the founder of the Agatston Research Foundation, which is dedicated to improving the heart health and wellness of the nation through research, education, and prevention.

About Waterfront Media
Waterfront Media is the largest privately held online health company and operates Everyday Health, which attracts over 14 million unique users per month. Through its network of health, diet, fitness and pregnancy Web sites, including its flagship EverydayHealth.com, Waterfront Media enables consumers to live healthier lives every day.

Founded in 2002 by Ben Wolin and Mike Keriakos, Waterfront Media's other sites include SouthBeachDiet.com by Dr. Arthur Agatston; JillianMichaels.com, the online fitness program from co-host of The Biggest Loser; as well as MyOptimumHealthPlan.com, Dr. Andrew Weil's online program, and WhatToExpect.com based on the best-selling pregnancy and parenting guide, "What to Expect When You're Expecting" by Heidi Murkoff. The company also has partnerships with the ABC Television Network, the Food Network, Random House, and HarperCollins, among others.

Waterfront Media is funded by Rho Capital, Scale Venture Partners, Foundation Capital, Neocarta Ventures, BEV Capital, and Village Ventures. For more information, visit www.waterfrontmedia.com/.

About Rodale
Rodale Inc. is the authoritative source for trusted content in health, fitness, and wellness around the world, reaching more than 70 million people globally. The company publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Best Life, Bicycling, Running Times, Mountain Bike, and Organic Gardening, and is also the largest independent book publisher in America with a collection of international titles, including The South Beach Diet and The Abs Diet franchises, and Al Gore's New York Times bestseller An Inconvenient Truth. Rodale's broad range of media platforms includes magazines, books, video, and extensive web sites. The company is also a leader in direct-response marketing and has more than 25 million active customers in its database. Visit the Web site at http://www.rodale.com.