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Drugs.com, the Leading Online Clinical Drug Resource, Joins
the Everyday Health Network
Everyday Health Network Traffic Surges Past 12 Million Unique
Visitors Per Month
Waterfront Media to Serve as Drugs.com’s
Advertising Representation
BROOKLYN, N.Y.
October
30, 2007
The Everyday Health Network (www.everydayhealth.com),
published by Waterfront Media (www.waterfrontmedia.com), announced
today that Drugs.com has joined the Network. Drugs.com, which
attracts 3 million monthly unique visitors, is the leading source
of clinical
drug information online, providing advice on over 24,000 prescription
drugs and over-the-counter medicines for consumers and professionals.
As part of the multi-year partnership Waterfront Media will serve
as Drug.com’s official advertising representation. “
We are thrilled to add Drugs.com to the Everyday Health Network.
The partnership with Drugs.com both increases the overall number
of visitors to the Network to more than 12 million users per month
and helps us better serve the needs of our growing advertiser base.
Since Everyday Health’s inception, advertisers, like Pfizer,
AstraZeneca, and Novartis, have relied on the fact that our users
are serious about improving their health online. Accessible drug
information for Everyday Health consumers not only increases our
advertisers’ reach, but also gives them an opportunity to
place more targeted campaigns," said Waterfront Media CEO
and Co-founder, Ben Wolin.
“Drugs.com is very excited to join the Everyday Health Network.
Working with Waterfront Media’s sales force – which
had the momentum to drive one of the most successful launches in
online history – will ensure that Drugs.com continues to realize
even more growth in terms of both site traffic and advertising revenues,” said
Philip Thornton, CEO and owner of Drugs.com.
“It is only natural to have the number one trusted online
provider of drug information join our efforts to help our users
find the resources they need to proactively manage their medical
conditions," added Mike Keriakos, Waterfront Media’s
President and Co-founder. “We welcome Drugs.com to the Network
and look forward to aggressively providing a host of new – and
highly targeted – opportunities to our ever-growing family
of advertisers.”
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