New York
March 7, 2007

Tacoda®, the world’s largest behaviorally-targeted online advertising network, today announced “Guiding Principles for Data Usage” that assure advertisers, publishers, and users that Tacoda will protect and preserve the integrity of data used to serve ads on its Audience Networks™.

Among Tacoda’s Guiding Principles for Advertisers:
- Advertisers own their campaign data
- Specific audience information collected from advertisers’ Web sites is strictly owned by that advertiser and is never shared with any other company
- Specific information captured as a result of an advertiser’s campaign, for instance click stream data or response metrics, will not be shared or repurposed for any other company’s campaign

Tacoda’s Guiding Principles for Publishers:
- Publishers own their audience data
- Specific audience information collected from publishers’ Web sites is strictly owned by that publisher and is never shared with any other company
- Only anonymous, aggregated audience information will be used for campaign reporting or external communications
- Publishers are transparently compensated for their data when it is used for a targeted ad delivery

Tacoda’s Guiding Principles for Users:
- Tacoda will use best efforts to provide all users with notice and the opportunity to opt-out of our anonymous behavioral data collection and targeted ad delivery
- No Personally Identifiable Information (PII) will never knowingly be collected or used by Tacoda; personal data is defined as data that can be used to uniquely identify, contact or locate a person and includes name, address, email address, and phone number
- No “sensitive” data of any kind, such as data relating to certain health conditions or the age
of a child under 13, is ever knowingly collected or used for targeting
- Tacoda cookies are set to actively expire after one year unless renewed by subsequent browsing

“ The protection of user privacy and the principles of notice, choice and transparency are hallmarks of Tacoda’s business,” says Mark Pinney, Tacoda’s Chief Privacy Officer. “The ‘Guiding Principles for Data Usage’ are designed to make certain that our partners and their customers understand very clearly how we operate and to assure them that we take the collection and use of data very seriously. Trust is not just a slogan at Tacoda, it is standard operating procedure.”

Tacoda®, Inc. (www.tacoda.com) is the world’s largest and most advanced behavioral targeting advertising network. Since 2001, Tacoda has provided a comprehensive range of behavioral targeting solutions to thousands of Web publishers and brand marketers. Its patent pending technologies power Tacoda Audience Networks™ which enable brand advertisers to target relevant messages to specific audience segments. Major media partners include The New York Times Company, NBC Universal, Hoovers, HGTV.com, FoodNetwork.com, Cars.com and Tribune Interactive. Virtually every top 100 online advertiser has run a Tacoda-enabled campaign. Tacoda AUDIENCE NETWORKS and AUDIENCE MANAGEMENT SERVICES are trademarks of Tacoda, Inc.