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AOL Completes Acquisition of Behavioral
Targeting Firm TACODA
DULLES, Va.
September 6, 2007
AOL
announced today that it has completed its acquisition of TACODA,
a company that specializes in behavioral targeting solutions for
advertisers and publishers. AOL originally
announced its intention to acquire TACODA on July 24, 2007. TACODA
will operate as a wholly owned
subsidiary of AOL.
TACODA, founded in 2001, employs
advanced technology that enables advertisers to serve highly relevant
ads based on consumers' online behaviors. Using TACODA's technology,
AOL will be able to extend its
targeting capabilities to advertisers and publishers and extend
the reach of its third-party display network,
currently the largest in the U.S.
“
Behavioral targeting is a fast-growing part of the advertising
business, as marketers increasingly look to get
efficient and measurable results from their advertising dollars.
With TACODA, we can offer advertisers stateof-art targeting
tools,” said AOL Chairman and CEO Randy Falco. “Combined
with our own network, our Advertising.com third party network,
and our other recent acquisitions in the advertising space, AOL
now
has one of the most robust and sophisticated advertising platforms
in the business.”
TACODA will continue to be based in New York.
Financial terms of the deal were not disclosed.
Other recent corporate acquisitions by AOL in 2007 include Third
Screen Media, a leading mobile
advertising network and software provider, and AdTech AG, a
leading international online ad-serving
company based in Frankfurt, Germany. AOL acquired Lightningcast,
a leader in delivering advertising
solutions for on-demand, live and downloaded video content across
the Web, in 2006. AOL acquired Advertising.com, which operates
the largest third-party display network, in 2004.
About TACODA
TACODA®, Inc. runs one of the world's largest and most advanced
behavioral targeting advertising
networks. Since 2001, TACODA has provided a comprehensive
range of behavioral targeting solutions to
thousands of Web publishers and brand marketers. Its patent
pending technologies power TACODA
Audience Networks™ which enables brand advertisers to
target relevant messages to specific audience
segments. About AOL
AOL® is a global Web services company that operates some of
the most popular Web destinations, offers a
comprehensive suite of free software and services, runs
one of the largest Internet access businesses in the
U.S., and provides a full set of advertising solutions.
A majority-owned subsidiary of Time Warner Inc.
(NYSE:TWX), AOL LLC is based in Dulles, Virginia. AOL
and its subsidiaries also have operations in
Europe, Canada and Asia. Learn more at AOL.com.
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