San Francisco, CA
July 2, 2007

ON24 Inc., the global leader in webcasting and rich media marketing solutions, today launched Lead Generation: The Closed-Loop Approach, an online resource dedicated to providing marketing and sales professionals with proven methods on how to use rich media to increase the ROI of closed-loop lead generation campaigns. Focused on improving both the efficiency and effectiveness of online sales lead generation campaigns, Lead Generation: The Closed-Loop Approach brings together case studies and webcasts from top experts and companies to discuss real solutions for improving, extending, analyzing and measuring the effectiveness of Internet lead generation activities.

Chuck Ellison, VP of Sales & Marketing, ON24 Inc. stated, "Improving the return on investment on spending for lead generation is a key performance indicator in today's marketing organizations. By launching Lead Generation: The Closed-Loop Approach, our vision is to provide actionable insights on how to leverage rich media to produce more highly informed prospects while extending the 'shelf-life' of lead generation campaigns. Visitors to this site should expect to learn how other companies are producing more leads, better leads and greatly improving their lead generation ROI."

Marketing and sales organizations can use Lead Generation: The Closed-Loop Approach to find online marketing solutions and receive updates on sales lead generation, qualification, development and ROI optimization from top experts and companies, such as Brian Carroll, author of Lead Generation for the Complex Sale, The CMO Council and Frost & Sullivan. Please visit http://www.on24.com/closedloop?partnerref=pr3 for more information.

About ON24, Inc.
ON24 Inc. is the global leader of webcasting and rich media marketing solutions. ON24's solutions provide companies a full range of applications and services to meet corporate and marketing initiatives such as lead generation, conferences and events, product launches, continuing professional education, internal communications, and executive announcements.

More than 600 global organizations in publishing, technology, life sciences, government, and financial services rely on ON24, including Business Objects, Cardinal Health, Cisco Systems, CMP Media, Credit Suisse, Department of Education, GE Healthcare, Hewlett-Packard, IBM, Motorola, National Science Foundation, and Samsung. ON24 is headquartered in San Francisco, with offices in Washington, D.C., New York and London.