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ON24 Inc. Launches Rich Media Network for Business and Technology
Professionals
Insight24 Delivers Thousands of Webcasts, Podcasts, Corporate Videos, Online
Demos and More in Over 30 Business and Technology Categories
San Francisco, CA
April 9, 2007
ON24,
Inc., the global leader in webcasting and rich media marketing
solutions, today announced the introduction of Insight24, a business-to-business
(B2B) rich media network of webcasts, podcasts, corporate videos,
and online demos. The rich media network provides timely, and
relevant,
content to provide business and IT professionals with insight
for day-to-day business and technology decisions, while extending
content
providers' existing libraries of rich media content to new audiences.
Insight24 launches with over 100 participating companies, such
as Brocade, EMC, Frost & Sullivan, Novell and US Telecom, that
recognize the value of submitting rich media content to Insight24. "Creating a dynamic relationship between our company and our
customers across multiple touch points is instrumental to our business," stated
Andrew Kordek, Quest Software's manager responsible for direct marketing. "For
us, publishing our content on Insight24 is an excellent way to enhance
the customer experience, while extending the value of our products
and services to new audiences."
Designed to provide insightful
and informative content to assist business and technology professionals
with product information and
research, Insight24 is the first online network dedicated to B2B
rich media content. Free to all users and content providers, Insight24
regularly updates rich media content in over 30 categories, including
collaboration, compliance, security, SOA, VOIP and more. In addition
to business and technology categories, Insight24 also highlights
recently published, most popular and featured rich media content,
while providing visitors the ability to rank and comment on content.
Registered users can also receive updates by subscribing to keyword
and category-specific RSS feeds.
"With the introduction of Insight24, ON24 is carving out a
niche in rich media content that has been largely ignored by the
marketplace," explained Chris Shipley, co-founder and Global
Research Director, Guidewire Group. "Insight24 has all the
ingredients for success with a flexible business model and syndication
strategy, while providing tangible value to both content providers
and professionals."
"The Insight24 network provides business professionals with
a single source for their rich media, which will help them with
day-to-day business decisions," elaborated ON24 Inc. President
and CEO, Sharat Sharan. "While content owners can extend the
life of existing rich media content to new audiences. Insight24
is a win-win for both professionals and content owners."
As
a platform agnostic network, Insight24 enables content providers
to submit B2B rich media content to the network at no cost. Companies
can leverage existing rich media content beyond the initial marketing
campaign. In addition to increasing a company's visibility, Insight24's
syndication network will further expand the reach of this content
to a targeted audience of business and technology professionals.
"Our goal is to provide our IT.com users a 'one-stop shopping'
portal for finding whatever information they want in whatever form
they want it," said Mark Cordover, CEO of IT.com. "Our
partnership with Insight24 furthers that promise for us."
For
more information about Insight24, go to www.Insight24.com.
About Guidewire Group
Guidewire Group is a global research firm focusing exclusively on
emerging technology companies and markets.
The company's online media,
reports, and executive events bring the right people together
at the right time with the right information
to accelerate market development and business opportunity for
entrepreneurs and those who support them.
About IT.com
IT.com helps technology buyers find the best solutions available
on the Web—objectively and comprehensively. Unlike directories
that only include those vendors who've paid to be listed, or
horizontal search engines that dredge the entire Internet with
every search,
IT.com's vertical search engine delivers natural, relevant results
focused exclusively on enterprise IT.
In a world where search is
often inextricably entangled with marketing, IT.com's search
engine imposes no hidden, advertisement-driven order
on the results it returns. Instead, IT.com uses a special algorithm
called dynamic peer ranking to order its results. This algorithm
replicates how a large community of buyers judges each vendor's
position in the market, so you know the results you see are untainted
by marketing bias.
About Quest Software
Quest Software, Inc. delivers innovative products that help organizations
get more performance and productivity from their applications,
databases and Windows infrastructure. Through a deep expertise
in IT operations and a continued focus on what works best, Quest
helps more than 50,000 customers worldwide meet higher expectations
for enterprise IT. Quest's Windows Management solutions simplify,
automate and secure Active Directory, Exchange and Windows,
as well as integrate Unix, Linux and Java into the managed environment.
Quest Software can be found in offices around the globe and
at
www.quest.com.
About Insight24
Insight24 is a business-to-business rich media network of webcasts,
podcasts, videos, and online demos for business and technology
professionals. Insight24 provides timely, and relevant, information
for day-to-day business and technology decisions. Insight24
is powered by ON24 Inc., the leading provider of webcasting
and rich
media marketing solutions.
About ON24, Inc.
ON24 Inc. is the global leader of webcasting and rich media marketing
solutions. ON24's solutions provide companies a full range of
applications and services to meet corporate and marketing initiatives
such as lead generation, conferences and events, product launches,
continuing professional education, internal communications,
and executive announcements.
More than 500 global organizations
in publishing, technology, life sciences, government, and financial
services rely on ON24, including
Cardinal Health, Cisco Systems, Motorola, CMP Media, Credit Suisse,
Department of Education, Hewlett-Packard, National Science Foundation,
and Samsung. ON24 is headquartered in San Francisco, with offices
in Washington, D.C., New York and London.
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