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AMP’D Mobile's Entertainment Focus Generates Strong 2006 Performance

Over 70,000 Subscribers Added in Q4 Average Revenue Per User Continues to Dramatically Exceed Industry Average

NEW YORK & LOS ANGELES
January 8, 2007

Amp'd Mobile, the pioneer of original mobile entertainment, today announced results that confirm the company's unique strategy is beginning to pay off. The company ended 2006 with an excess of 100,000 subscribers (89% of which are on postpaid contracts) and surpassed expectations in several key areas, including data revenues and mobile content usage.

"We set out to build a mobile entertainment company and our incredible momentum and strong sales demonstrate that Amp'd Mobile's focus on great content, great devices and great plans is a powerful formula for success," said Peter Adderton, chief executive officer of Amp'd Mobile. "Amp'd has always said mobile entertainment has the potential to change the way the world amuses itself. Our strong performance to date, unique entertainment offerings and expansion into international markets proves we're on our way."

Following a busy year of deal signing that included the first-ever original mobile program to enter into development for linear television and plans for international expansion into Japan and Canada, Amp'd Mobile capped the year by adding more than 70,000 new customers in the fourth quarter. Adderton credits Amp'd Mobile's solid retail distribution network, which includes Best Buy, Circuit City, and many other wireless dealers, with the company's strong holiday sales.

With an average content and data revenue per user (ARPU) that has exceeded $30/month (compared to an industry average of $6.80) and total ARPU well over $100/month, Amp'd Mobile outperforms every other US carrier in these key indicators.

Most notable about the mobile entertainment company's data ARPU statistics is that content accounts for nearly 60% of the $30 of data ARPU, in contrast to approximately 25% among other carriers, further supporting the company's position as the premiere mobile entertainment company.

Amp'd users have now downloaded or streamed more than 2 million paid videos. ARPU in the video category has exceeded $10. Amp'd original content accounted for 39 percent of video downloads, thanks in large part to the popularity of shows like "Lil Bush: Resident of the United States" and live coverage of extreme sports like Supercross and the Ultimate Fighting Championship.

In the music category, Amp'd subscribers have now streamed or downloaded more than 1 million paid songs, music videos, and radio streams. Amp'd subscribers have also downloaded more full track songs than ringtones, supporting the company's view that the future of mobile music is on the phone.

Enthusiasm for games among Amp'd Mobile customers led to an ARPU approaching $3/month in games revenue month, and more than $13/month in games revenue among active game users. More than one third of the Amp'd user base downloaded at least one game in 2006. Total games and applications downloaded averaged more than 2.5 per subscriber for the year.

Industry analysts have taken note of Amp'd Mobile's focus on flawless execution. Noting the company's superior performance in the Games category, Seamus McAteer, senior analyst at M:Metrics, says: "In our analysis, Amp'd Mobile's focus on high quality games to leverage their 3G network appears to be paying off. Amp'd's performance in game purchases was very impressive, surpassing revenues for the tier-2 and tier-3 carriers we measure by a significant factor."

About Amp'd Mobile
Amp'd Mobile is the first integrated mobile entertainment company for youth, young professionals and early adopters, and the only 3G carrier in the US specifically targeting that demographic. By leveraging the power of broadband wireless (EVDO), Amp'd Mobile offers traditional services such as voice and text within a completely fresh user interface designed specifically for the "mobile graduate" and third-generation (3G) technology. With a myriad of customizable options to meet each person's individual needs, as well as strategic alliances with top entertainment properties, such as MTVN and Universal Music Group, Amp'd Mobile brings a more relevant, personal experience to the wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. Amp'd Mobile is offered nationwide and more information can be found at www.ampd.com.

Contacts
Michael Hope / Stephanie Tannenberger mPRm Public Relations for Amp’d Mobile 323-933-3399 mhope@mprm.com / stannenberg@mprm.com


      
Copyright ©2007 Rho Capital Partners, Inc.