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BroadLogic Driving Broadband Revolution with WideBand Technology; Working with Cisco, Company Pioneers Technology for Next-Generation Cable Applications
The National Show 2005
SAN JOSE, CA
April 4, 2005
BroadLogic Network Technologies, a supplier of ground-breaking semiconductor
solutions for the broadband industry, is working with worldwide technology
leaders, including Cisco Systems, the first company to demo WideBand,
in the development of WideBand solutions to unlock the bandwidth potential
of current HFC networks. BroadLogic, Cisco and partner companies are
dedicating both engineering and marketing resources to work with CableLabs
towards a DOCSIS 3.0 implementation to guide this emerging technology
to market.
Together, BroadLogic and Cisco are pioneering the integration of WideBand
technology into current cable architectures at all points along the
broadband delivery chain. Backward compatible with DOCSIS protocols,
WideBand is the bonding of multiple QAM channels into one "virtual"
wideband channel at the MPEG layer. Cisco and BroadLogic's WideBand
methodology utilizes standard QAM modulation over multiple existing
channels to deliver GigE (Gigabit Ethernet) class downstream capacity
to individual subscriber premises.
"Time Warner Cable is actively involved in the development of new
technologies focused on maximizing subscriber bandwidth while taking
advantage of existing HFC plant infrastructure to increase cable's
overall competitiveness," said Mike Hayashi, BroadLogic board member
and Time Warner Cable's senior vice president of advanced engineering
& subscriber technologies. "WideBand is one such technology promising
ultra-high-speed data services in the near term while enabling a seamless
transition to an all-digital cable network over the long term."
Application examples range from serving the rapidly growing music-download
business to online gaming and working from home. With WideBand, subscribers
will have the ability to download dozens of MP3 music files in a matter
of seconds. The growing legions of online gamers, many of whom spend
thousands of dollars on the latest PCs and graphics cards, eagerly
seek the fastest Internet access to gain a playing edge. Today's professionals
are almost as likely to put in hours at home on the computer than
at work, and thus the ability to access their company's LAN at speeds
equivalent to being in the office is important. Finally, today's connected
home is more likely to have multiple devices -- desktop PCs, laptops,
PS2s and Xboxes, IP video phones, and other home appliances connected
to high speed, rather than the original scenario of one PC connected
to the cable modem.
"As telco, satellite, wireless and even utility operators are beginning
to bundle voice, data and video services over their networks, competitive
pressures are reaching a fevered pitch for MSOs worldwide," said BroadLogic
President and CEO Tony Francesca. "WideBand allows cable operators
in 2005 to quickly and cost-effectively accelerate past these competitors
and restore the speed advantage they held when cable modems were first
introduced ten years ago."
About BroadLogic Network Technologies
Headquartered in San Jose, BroadLogic designs and supplies breakthrough
semiconductor technologies that enable broadband network operators
to offer next-generation digital video, voice and data services. BroadLogic's
patented technologies act as broadband engines to power subscriber-premises
devices such as ultra-high-speed cable modems, advanced digital set-top
boxes, DVRs and new service platforms. By enabling these devices to
simultaneously process an order of magnitude more bandwidth than conventional
approaches, BroadLogic's WideBand technologies unlock the true potential
of broadband networks. For more information please visit, www.broadlogic.com.
Contacts:
Bob Gold & Associates
Todd Franke, 310-320-2010
todd@bobgoldpr.com
(c) Business Wire 2005
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