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BroadLogic Driving Broadband Revolution with WideBand Technology; Working with Cisco, Company Pioneers Technology for Next-Generation Cable Applications

The National Show 2005
SAN JOSE, CA
April 4, 2005

BroadLogic Network Technologies, a supplier of ground-breaking semiconductor solutions for the broadband industry, is working with worldwide technology leaders, including Cisco Systems, the first company to demo WideBand, in the development of WideBand solutions to unlock the bandwidth potential of current HFC networks. BroadLogic, Cisco and partner companies are dedicating both engineering and marketing resources to work with CableLabs towards a DOCSIS 3.0 implementation to guide this emerging technology to market.

Together, BroadLogic and Cisco are pioneering the integration of WideBand technology into current cable architectures at all points along the broadband delivery chain. Backward compatible with DOCSIS protocols, WideBand is the bonding of multiple QAM channels into one "virtual" wideband channel at the MPEG layer. Cisco and BroadLogic's WideBand methodology utilizes standard QAM modulation over multiple existing channels to deliver GigE (Gigabit Ethernet) class downstream capacity to individual subscriber premises.

"Time Warner Cable is actively involved in the development of new technologies focused on maximizing subscriber bandwidth while taking advantage of existing HFC plant infrastructure to increase cable's overall competitiveness," said Mike Hayashi, BroadLogic board member and Time Warner Cable's senior vice president of advanced engineering & subscriber technologies. "WideBand is one such technology promising ultra-high-speed data services in the near term while enabling a seamless transition to an all-digital cable network over the long term."

Application examples range from serving the rapidly growing music-download business to online gaming and working from home. With WideBand, subscribers will have the ability to download dozens of MP3 music files in a matter of seconds. The growing legions of online gamers, many of whom spend thousands of dollars on the latest PCs and graphics cards, eagerly seek the fastest Internet access to gain a playing edge. Today's professionals are almost as likely to put in hours at home on the computer than at work, and thus the ability to access their company's LAN at speeds equivalent to being in the office is important. Finally, today's connected home is more likely to have multiple devices -- desktop PCs, laptops, PS2s and Xboxes, IP video phones, and other home appliances connected to high speed, rather than the original scenario of one PC connected to the cable modem.

"As telco, satellite, wireless and even utility operators are beginning to bundle voice, data and video services over their networks, competitive pressures are reaching a fevered pitch for MSOs worldwide," said BroadLogic President and CEO Tony Francesca. "WideBand allows cable operators in 2005 to quickly and cost-effectively accelerate past these competitors and restore the speed advantage they held when cable modems were first introduced ten years ago."

About BroadLogic Network Technologies
Headquartered in San Jose, BroadLogic designs and supplies breakthrough semiconductor technologies that enable broadband network operators to offer next-generation digital video, voice and data services. BroadLogic's patented technologies act as broadband engines to power subscriber-premises devices such as ultra-high-speed cable modems, advanced digital set-top boxes, DVRs and new service platforms. By enabling these devices to simultaneously process an order of magnitude more bandwidth than conventional approaches, BroadLogic's WideBand technologies unlock the true potential of broadband networks. For more information please visit, www.broadlogic.com.

Contacts:
Bob Gold & Associates
Todd Franke, 310-320-2010
todd@bobgoldpr.com

(c) Business Wire 2005




      
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