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Alien Technology Names Former Retalix
Exec By VentureWire Staff Reporters May 18, 2005 Alien Technology Corp. said Patrick Ervin has joined the company as Vice President of business development focusing on the retail industry. Ervin was formerly executive VP of sales and marketing at enterprise software company Retalix USA. He will lead Alien's sales, marketing and product management initiatives aimed at driving the use of its radio frequency identification technology in retail supply chains. In his former role at Retalix, which provides supply chain software for the grocery and convenience store industries, Ervin was responsible for the planning, implementation and management of sales and marketing strategies and for the development and management of strategic partnerships. Prior to Retalix, he was president of Lyceum Interactive. He has also been a sales executive at International Business Machines Corp., where he was responsible for many retail accounts including Wal-Mart Stores Inc., Albertson's Inc. and Limited Brands Inc. Alien provides RFID products for customers in government, retail, manufacturing, pharmaceuticals, transportation and other industries. Using its patented manufacturing process, Alien makes RFID tags and readers for applications such as supply chain management, logistics and anti-counterfeiting. Founded in 1995, the Morgan Hill, Calif.-based company has raised about $143 million from investors including Sevin Rosen Funds, Rho Ventures and New Enterprise Associates. . |
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Copyright ©2007 Rho Capital Partners, Inc.