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By Allison Romano December 21, 2004 Start-up cable network SiTV has inked carriage deals with Time Warner Cable and Cox Communications Inc. SiTV, slated to launch Feb. 25, 2004, will program English-language programming with Hispanic appeal. Because it will program in English, network executives have argued that their network is a broad-based service that will appeal to both Hispanics and non-Hispanics. Under the new Time Warner and Cox deals, SiTV co-chairman Jeff Valdez said his network is being treated as a general-entertainment service. So SiTV will be offered as a digital channel, rather than being relegated only to Hispanic tiers. SiTV also has a deal with EchoStar Communications Corp. for distribution on its popular "Americas Top 150" package. Valdez said SiTV is looking to be in the top 40 Hispanic markets by launch. |
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Copyright ©2007 Rho Capital Partners, Inc.